Your Digital Collectible

With the 2022 vintage we released a digital artist series as non-fungible tokens (NFTs) you can receive as a free gift with your white wine purchase.
Massican Artist Series White Wine Labels by artist Amber Vittoria.


While NFTs gained initial popularity as digital art pieces, they can represent many assets beyond digital art. NFTs can represent collectibles, virtual real estate in the metaverse (Bar Massican coming soon), music albums, videos, virtual goods in gaming, domain names, and more. The versatility of an NFT allows for various applications and opportunities across industries.

Owning an NFT provides digital asset ownership, authenticity, and provenance. Owning an NFT can give collectors a unique and verifiable ownership experience and potential opportunities for future value appreciation. We are excited to brainstorm a future positive utility for your NFTs beyond having an outstanding piece of digital art made by an incredible artist. We’ll let you know as we plan future benefits, including early access to new wines, wine tastings and events, and shipping benefits.

To claim your digital collectible, log into your account, and if you’ve purchased a bottle of the 2022 vintage of Massican wines, you’ll see a tab that says, “Digital Collectibles.” Click on it to view the artwork representing the bottle you purchased. If you have a digital wallet, you can “claim” your NFT to your wallet and display it on OpenSea, Rarible, or a network of your choice. And if you don’t have a digital wallet, don’t worry; you still have a Digital Art Gallery on the Massican website with Amber Vittoria’s artwork.

That is all great, but I still don’t understand! OK, let’s dig in a little with a classic Q&A. But most importantly, you can drop us a line at any time, and we’ll help try to explain this fun new digital art project better.

Massican Artist Series Sauvignon Blanc, designed by artist Amber Vittoria.
Massican Artist Series Sauvignon Blanc, designed by artist Amber Vittoria.

What is a digital collectible, er, NFT?

An NFT, or Non-Fungible Token, is a unique digital asset representing ownership and proof of authenticity for a specific item; these include digital artworks, music albums, video clips, domain names, in-game items for your avatar, tweets, and even physical assets that are tokenized and represented digitally The Massican NFTs are a piece of digital art that was created to represent each of the four core wines (the physical asset) we created with the 2022 vintage. Those wines and corresponding NFTs are Annia, Gemina, Hyde Chardonnay, and Sauvignon Blanc. These digital art collectibles are limited-edition for the 2022 vintage and include details and technical data about the wines stored on the blockchain.

What is a blockchain?

A blockchain is a digital ledger that records transactions across multiple computers, known as nodes. It consists of a chain of blocks, where each block contains a list of validated transactions. The blockchain’s design ensures transparency, security, and immutability, making it a trusted and tamper-resistant technology for various applications, including cryptocurrencies and NFTs. 

How are NFTs different from cryptocurrencies like Bitcoin or Ethereum?

NFTs differ from cryptocurrencies like Bitcoin or Ethereum in that cryptocurrencies are fungible, meaning they can be exchanged on a one-to-one basis for another item at an identical value. In contrast, NFTs are non-fungible, representing individual, distinct items with unique properties and values and exist in single units or defined sets. The Massican NFTs are limited to 1,000 NFTs per wine. 

What makes an NFT unique and non-fungible?

NFTs derive their uniqueness and non-fungibility from underlying blockchain technology. Each NFT is assigned a unique ID, and its ownership, transaction history, and data are stored on a blockchain, ensuring that it cannot be replicated or substituted for another token. The Massican NFTs are stored on the Polygon network linked to the most popular NFT blockchain, Ethereum.

What platforms or marketplaces exist for buying and selling NFTs?

There are several platforms and marketplaces where you can buy and sell NFTs. Some popular ones include OpenSea, Rarible, NBA Top Shot, and Nifty Gateway. These platforms act as marketplaces where artists, creators, and collectors can interact, showcase, and trade NFTs. Each platform may have a specific focus, user community, and supported blockchain. And some people use these platforms as their own personal NFT art galleries. But if you don’t have a crypto wallet or wish to create a blockchain art gallery, your digital collectibles will reside in your Massican account on your dashboard on our website.

And last but not least, who is Amber Vittoria?

Amber Vittoria is an artist, poet, and author working in Los Angeles, California. Using the fluidity of her ink, colored pencils, and acrylic paints, Amber creates aqueous rainbow gradients that dominate her compositions. Punctuated by simple graphite line drawings and impactful words, her work draws on her relationship to femininity, emotion, and societal expectations. Amber has several sold-out collections, is a Forbes 30 Under 30 Recipient, One Club Young Gun, Society of Illustrators Gold Medalist, American Illustration Chosen Winner, AOI World Illustration Overall Winner, and ADC Annual Award Winner. Her work has been recognized by Print Magazine, It’s Nice That, Computer Arts, HuffPost, and Teen Vogue. Some of her clients include Facebook, Warby Parker, Apple, The New York Times, NBC, Google, Gucci, Condé Nast, Adidas, Snapchat, and now Massican.

Artist Amber Vittoria
Artist Amber Vittoria

Image courtesy of Amber Vittoria.